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Michigan Agritourism Association Member Benefits

Managing a business in the agritourism industry is hard work! We can help so you can focus on what you do best. If you are an agritourism destination in Michigan, we'd love to have you join us!

Our Mission

Michigan Agritourism is a nonprofit association that supports the agritourism industry through promotion, education, advocacy, problem resolution, and networking. Our goal is to keep family farms sustainable, support economic growth and provide rich and unique experiences for visitors to make lasting memories.

Michigan Agritourism was founded in 2007 by a group of farmers that understood the hard work and perseverance that it takes to create and maintain an agricultural operation that serves the public. Because of their own experiences, they realized the value of creating a supportive network that provides a voice for the industry in our communities and in Lansing, and they understood that by networking together, every agritourism destination in Michigan is stronger.

Marketing and promotion that increases traffic to your business

  • A listing in Discover Michigan Farm Fun, distributed statewide to over 800 locations, including: 14 Michigan Welcome Centers that attract 10 million visitors annually, 450 Farm Bureau Insurance offices, 300+ agritourism destinations, 30+ regional tourist office, many local libraries, sponsor and advertiser offices and special events across the state
  • Your own page on our mobile website,, which reaches up to 14,000 visitors per month, including maps to your location.
  • Social media posts featuring your news and events.
  • Ability to list your events on the Michigan Farm Fun Facebook page.
  • Most members say that it helps customers find their business! 

Professional Support

  • A "real voice" to talk to about issues and assurance that if we don't have the answer, we'll help find it!
  • Problem solving for your business with support from experts on zoning, marketing, liability and more.

Educational Opportunities

  • Educational sessions that are beneficial to your business from experts in the field, including workshops at the Great Lakes Fruit, Vegetable and Farm Market EXPO in Grand Rapids, speakers at the Annual Meeting, webinars and more.


  • Advocacy for your business and the industry at the local, state and national level.


  • Networking opportunities to share ideas, swap success stories and discuss challenges with fellow agritourism operators.
  • Invitation to the Annual Member Luncheon, Annual Member Bus Tour and other meetings during the year.
  • Invitation to join our peer-to-peer member social media group!

Member Testimonials

"Every year, Michigan Agritourism has the most complete directory serving Michigan's agritourism industry. I cannot say enough good things about it." - Steve Lecklider, Lehman's Orchard and Winery, Niles

"I attended my first meeting and I'm glad I did! It was impressed with the leadership of the organization, particularly the topics that were being discussed that are very important to agricultural business owners. I looked around and there were a wide variety of farm enterprises there. It is a very welcoming environment. I had a member tell me to call her if I needed a resource on how to start a baking business. I did and the information has been very helpful in guiding us through the challenges! I think it's important to learn from each other and I feel this organization will help us all do this together and promote Michigan agriculture." --Julie Frost, The Frosty Apple

"The resources available within this group provided extremely beneficial when working through some Agritourism-related zoning concerns with our local township. Their understanding of the rules and knowledge of how similar businesses are handled in other localities was irreplaceable." - John Behrens, Farmhaus Cider, Hudsonville

For more information, please contact us at 616-952-1151.

 Thank you!

Click here to Join now!